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Safeguarding An Organization's Greatest Assets, its People

Commercial Operations in its broadest sense is defined as follows:  any activity that involves, directly or indirectly, the buying or selling of goods or services, or the exchange or attempt or offer to exchange goods or services for money, barter, by accepting gratuities, or for anything of value --- in other words, it’s about doing business, and this applies to for-profit and non-profit organizations alike. Because doing business starts and ends with people, at TULIP we help organizations achieve Commercial Excellence by focusing on the people employed to do business and the way organizations optimize the value that people contribute toward delivering on the organization's mission and values. In gist, TULIP customizes its services to safeguard business outcomes by optimizing productivity in people.



We Offer Value-Driven Services

TULIP Advisory Professionals LLC offers business to business professional services with a niche service offering in DEI Analytics & Reporting. We approach diversity, equity and inclusion using a trademark-pending methodology whereby we mine multiple data sources spanning the DEI ecosystem and conduct both qualitative and quantitative analyses to assess an organization’s perceptions, realities and aspirations for measurable outcomes that tie directly to business imperatives and progress the organization's mission.

The TULIP suite of service offerings include:

  • DEI Audits to assess the current state of diversity, equity and inclusion using a data-driven approach by identifying strengths, weaknesses, opportunities and challenges with a roadmap of recommendations to close gaps in business-related objectives and to mitigate risks of running afoul of policy, regulatory and compliance requirements;

  • Supplier Diversity Spend Reporting to assist suppliers with the administrative aspects of Tier 2 reporting submissions by collecting, compiling, organizing, assessing and documenting spend data in acceptable reporting formats to measure DEI impacts and demonstrate supply chain transparency;

  • DEI Commercial Operating Model to design a roadmap and plan for organizations to manage diversity, equity and inclusion as a value-driven way of working in their overall day-to-day operations;

  • Pay Audits to validate employee wages, assess terms and conditions of employment, review pay policies, procedures and practices, and determine pay disparities that cannot be justified by a lawful business rationale; 

  • FLSA Job Classification Analysis to determine whether employees are properly classified as exempt or non-exempt for overtime eligibility and other requirements under the Fair Labor Standards Act (FLSA) as enforced by the U.S. Department of Labor (DOL) and required for compensation compliance.

  • Integrative Negotiations to ensure contractual terms and conditions are aligned to achievable service delivery commitments or other intended business outcomes;

  • Workplace/Employee Investigations for strategic grievance management utilizing an impartial and fair process to identify witnesses, gather facts, conduct a rationally based analysis and establish sound findings in a well-documented format for clearly defined actions that directly addressed the complaints; and,

  • Change and Culture Management to drive adoption and embed new ways of working to establish change as business as usual for sustainable business outcomes.

Through all of our offerings we advance commercial excellence by keeping a lens on risks and a pulse on profitability to deliver 360-degree performance in business operations. We do all of this with a particular emphasis on empowering people, an organization’s greatest assets.

Value Proposition


What differentiates TULIP ADVISORY PROFESSIONALS are the built-in assets we create in your commercial operating model to drive consistent outcomes: people productivity; employee engagement; business agility; process efficiency; analytics and insights; quality control; risk mitigation; and, overall stakeholder experience.

Potential for Increased Productivity

The following outcomes were observed when comparing companies in the top quartile to those in the bottom quartile for employee engagement and performance management: 10% higher customer metrics, 17% higher productivity, 20% higher sales and 21% higher profitability.

Source: Harter, J. Gallup Blog: Dismal Employee Engagement is a sign of global mismanagement,

Potential for Enhanced Revenue

Diverse management teams tend to achieve 19% higher revenue.


Source: ​​How Diverse Leadership Teams Boost Innovation (

Potential for Improved Performance

Ethnic and cultural diversity improves business performance by more than 35% compared to less diverse business organizations.

Source: Simeonidou, S. (24-January 2022), DEI Trends that can boost performance in 2022, Financial Management.

Service Offerings


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At TULIP, our data-driven analysis is captured in a customized data reporting format. Therefore, we don’t reuse templates to tell your organization’s unique data story. Instead, we build a report that focuses on your greatest pain points while highlighting your greatest strengths. The way the story unfolds is determined by your specific business objectives.  That’s a data story that cannot be standardized - so at TULIP, every data report we deliver is customized.

From the lens of an organization's greatest assets -
it's people
DEI Analytics & Reporting is TULIP’s niche service offering.  At TULIP, we approach Diversity, Equity and Inclusion as more than a strategy and our methodology frames DEI Analytics as a business imperative.  Our trademark (pending) methodology is designed to assess an organization’s perceptions (P), realities (R) and aspirations for its outcomes (O).  Therefore, we lead with analytics to drive an outcome-based business objective.  As such, we enable your organization achieve DEI reporting that is sound and rational, whether for corporate citizenship reporting purposes or regulatory mandated requirements. Let TULIP help your organization create a data-driven DEI action plan that delivers value and drives commercial operational excellence.  Contact us today!


With over 25 years of combined legal and business professional experience, Shamanda R. Joseph, Esq. has garnered invaluable leadership skills by serving as a trusted advisor to C-suite, corporate and public sector leadership clients in multiple industries.  Commonly known as Mandi, she has a keen ability to balance business objectives with legal, regulatory and policy risks all while implementing strategic initiatives to meet or exceed organizational goals. Mandi’s overall strategic approach focuses on assessing, analyzing and balancing strategies to safeguard revenue and enhance profitability with built-in controls to effectively manage risks and clearly measure success.  With the TULIP DEI P.R.O. Methodology (trademark pending), Mandi has created an approach to DEI Analytics & Reporting that will transform DEI Reporting from vague and anecdotal to data-led and valid.  More importantly, TULIP's integration of DEI into commercial operations processes is a profit-enhancement strategy that puts an organization's greatest assets at the forefront of running a business organization.  With this comprehensive approach to driving commercial operations excellence, TULIP's mission is to manage risks, lead with a quality mindset to deliver products and services, enhance productivity and ultimately and positively impact the bottom-line in doing business.


Mandi's formal education includes a Bachelor of Business Administration (B.B.A.) from Emory University (Goizueta Business School) in Atlanta, GA and a Juris Doctor from Samford University’s Cumberland School of Law in Birmingham, AL.  She also completed post-baccalaureate coursework in African-American Studies at Clark Atlanta University in Atlanta, GA.  Her personal interests include reading, traveling, volunteering, and advocating children’s, educational and social justice causes.  Mandi's primary personal interest, however, is spending quality time with her teenage son who is an avid all-sports enthusiast, video gamer, and an awesome artist.  Her son is credited as the "brainchild" behind the company's creative name, TULIP, which he came up with at the age of 10 years old. Mandi envisions TULIP as her son's legacy.  In the meantime, she seeks to grow TULIP to a top-performing business that exceeds client expectations by delivering value with outcome-driven services.

Our Founder
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“Change is hard because people overestimate the value of what they have and underestimate the value of what they may gain by giving that up.” James Belasco and Ralph Stayer

“Culture isn’t an unmeasurable thing. It’s all about performance. It’s all about productivity. At the end of the day, I believe it drastically affects your performance!” Ann Rhoades, Co-founder of JetBlue, former Chief People Officer of Southwest Airlines and Promus Hotel



Let’s Work Together

Tel: 678-990-0910

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